A PERFECT MATCH

specializing in inclusive makeup for melanin-rich skin tones

Everybody deserves feel beautiful in their own skin. At Purple Cosmetics, we are committed to creating makeup that caters to melanin-rich skin tones and undertones so you can find your perfect shade match.

DISCOVER PURPLE

shades of beauty

the foundation of our brand

Melanin comes in all shades and they are all gorgeous — hello!

SHOP PURPLE

best sellers

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the rich auntie red lip collection

which rich auntie are you?

Is it us or does a red lip just exude rich auntie energy? That's why we curated a RICH AUNTIE collection of demi-matte red lipsticks that embody rich auntie energy. Shop our collection and rock a red lip like the rich auntie you are — or aspire to be.

Rock a Red Lip

new arrivals

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View all

no makeup days

our take on the no makeup makeup look

Make these hats your signature statement for a flawless, no-makeup makeup look! These are a go-to for those times when you're just chillin' with no makeup on — during workouts, errand runs, or those important self-care days.

GRAB YOURS

shades of beauty blog

  • Why Older Women Should Embrace Makeup

    Why Older Women Should Embrace Makeup

    There is a common misconception that as women age, they should stop wearing makeup. However, this could not be further from the truth. In fact, makeup can be a powerful...

    Why Older Women Should Embrace Makeup

    There is a common misconception that as women age, they should stop wearing makeup. However, this could not be further from the truth. In fact, makeup can be a powerful...

  • Basic Makeup Tips for Beginners

    Basic Makeup Tips for Beginners

    Makeup has the incredible power to enhance your natural beauty and ignite a newfound sense of confidence. But hey, we get it – diving into the world of makeup can...

    Basic Makeup Tips for Beginners

    Makeup has the incredible power to enhance your natural beauty and ignite a newfound sense of confidence. But hey, we get it – diving into the world of makeup can...

  • How to Determine Your Skin Type

    How to Determine Your Skin Type

    Determining your skin type is an important first step in establishing a good skincare routine. There are five common skin types: normal, oily, dry, combination, and sensitive. Normal Skin: Normal skin...

    How to Determine Your Skin Type

    Determining your skin type is an important first step in establishing a good skincare routine. There are five common skin types: normal, oily, dry, combination, and sensitive. Normal Skin: Normal skin...

  • 10 Ways to Feel More Confident

    10 Ways to Feel More Confident

    Confidence is a key ingredient in achieving success, whether it's in your personal or professional life. However, being confident is easier said than done, and many of us struggle with...

    10 Ways to Feel More Confident

    Confidence is a key ingredient in achieving success, whether it's in your personal or professional life. However, being confident is easier said than done, and many of us struggle with...

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